Yerbba

A patient medical information platform that provides a personalized report based on his/ her medical records. Access the details of your breast cancer and all the actions you should take to get the best care possible.

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Role

Founder, Design Lead,

Product Designer,

Frontend Developer

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Team

CEO, Two Medical Specialists,

Content lead, Three Developers,

Three Designers

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Duration

2018.04 - 2021.04

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Overview

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Yerbba delivers human-readable personalized treatment options to breast cancer patients by analyzing their medical records based on the Standards of Care and scientific evidence. The patients do not need to input anything about themselves but sign up. With the patients' consent, Yerbba automatically and regularly collects patients' medical records from the various health system. They will get their treatment options within a couple of minutes.

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What I Do

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I established the business and developed the service from scratch. I am in charge of three areas: launch and operation of the startup, product design, and software development.

Launch and operation of the startup: I sketched a business roadmap and technical structure with the CEO, Beltran Figueroa.
Product Design: I designed and supervised all design works, from UX design strategies to graphic design.
Software Development: I developed working prototypes and the platform focusing on frontend development.

I am operating the product Yerbba, updating to fix minor errors, and preparing the next round of iteration of the UX research-rapid development process.

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Launch And Operate A Startup

Yerbba started to make impacts and changes on the patient care process and reach out to as many patients as possible. Through continuous and extensive consumer research, we confirmed our idea was much helpful for patients in their treatment journey. The team Yerbba launched the MVP recently.

Product Design

I adjusted design direction three times and honed design ideas to be more detail-oriented through user research methods.

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Software Development

We failed fast and re-built fast through the agile development method. Once we thoroughly understood breast cancer and software development and decided on proper design direction, we built a product with the waterfall development method to minimize critical errors.

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Takeaways

From Idea to real service

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I have learned how business strategies, design, and development all organically work together. I also learned how to prioritize tasks to ensure the timely delivery of work.